FuelCheck

FuelCheck provides real-time fuel prices for service stations across NSW and ACT. It helps users find the cheapest fuel nearby using location data. The client wanted to modernise the app—removing underused features and refining the experience to be more intuitive. My role was to lead the research and design process, focusing on what users actually valued, addressing business assumptions, and delivering a cleaner, more practical solution.

Role

Role

UX Researcher / Product Designer

Client

Client

Government

Duration

Duration

9 Weeks

Platform

Platform

Mobile & Web App

Challenge

The original FuelCheck app had two key jobs: show fuel prices and help users find nearby stations. But its dated interface and confusing feature layout meant some of its best features weren’t being used. The client wasn’t sure which features to remove or keep. We needed to figure out what mattered most to users, remove friction, and modernise the app—without compromising its core purpose.

Results

The updated design significantly improved how users felt about the app. Key features became more discoverable, and test participants said they felt more confident making decisions about fuel. The research and testing insights directly shaped the final design, aligning it more closely with both user needs and business goals. The project helped define a future-proof direction for the platform.

My Approach

I focused on asking the right questions: What do users love? What’s being ignored, and why? I ran stakeholder interviews to uncover business assumptions, clarified audience segments, and designed a research plan that included both current users and people using competing apps.

As the project progressed and we gained clarity around user motivations, I adapted the research strategy—shifting from standard interviews to a hybrid format that combined interviews with concept testing. This helped us make better use of our recruitment budget and gather more targeted feedback on design directions.

We used design thinking principles to frame the problem, validate early concepts, and deliver a user-first solution that was both functional and emotionally intuitive.

What I Did

  • Led end-to-end research strategy and delivery

  • Conducted stakeholder interviews to uncover business objectives

  • Recruited and interviewed 20 participants (14 users, 6 non-users)

  • Organised all participant recruitment and monitored engagement throughout

  • Synthesised research findings and extracted key insights to guide design decisions

  • Validated feature usefulness and frustrations through iterative testing

  • Designed surveys to strengthen insights and support product direction

  • Created and presented the final showcase presentation to stakeholders

  • Prioritised which features to elevate, simplify, or remove

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

This insight highlighted that users were already making mental trade-offs between price and distance. It became clear the app needed to support this blended decision-making by surfacing comparative value upfront—not just raw data.

The Solution

A major insight was that users were unaware of one of the app’s most helpful features: an automatic fuel option calculator. It was hidden behind poor UX. I redesigned the flow to surface this tool front and centre—letting users feel confident that the app had already done the work for them.

We also streamlined the interface to make fuel comparison and nearby station searches faster and more intuitive, reducing decision friction.

Reflection

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.

Tiffany McPhee

Created by me.

Tiffany McPhee

Created by me.

Tiffany McPhee

Created by me.